About SIP
A Systematic Investment Plan (SIP) allows you to invest a fixed amount regularly in mutual funds, promoting disciplined investing and harnessing the power of compounding. Whether you’re a novice or an experienced investor, SIPs offer a structured approach to achieving your financial goals.
Why Choose SIP with The Guardian Assets?
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Disciplined Approach
Regular investments instill financial discipline, reducing the temptation to time the market.
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Compounding Benefits
Reinvested earnings can significantly enhance your wealth over time.
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Why Start a SIP Early?
It’s Not About Timing the Market — It’s About Time in the Market.
Starting early gives your money more time to grow — and time is one of the most powerful tools in investing.
Let’s look at an example:
🧑💼 Jack starts investing BDT 10,000/month at age 25 and stops at 35 — a total investment of BDT 12,00,000 over 10 years.
👩💼 Jill starts later, investing the same BDT 10,000/month, but from age 35 to 65 — a total investment of BDT 36,00,000 over 30 years.
Despite Jill investing three times more, Jack ends up with a larger portfolio — simply because he gave his money more time to grow.
💡 The lesson? The earlier you begin, the more powerful your compounding returns become. Time works harder than money.
How SIP Makes Market Timing Irrelevant
Invest Consistently. Worry Less About the Market.
With a Systematic Investment Plan (SIP), you invest a fixed amount at regular intervals — regardless of whether the market is rising or falling.
📈 When markets are high, your fixed investment buys fewer units.
📉 When markets are low, it buys more units.
This approach is called Taka Cost Averaging (also known globally as Dollar Cost Averaging), and it naturally smooths out the cost of your investments over time.
By staying consistent, SIP removes the pressure of trying to “time the market” and keeps your focus on long-term growth — not short-term swings.
💡 The result? A disciplined path toward your financial goals, without the stress of market predictions.

SIP Up with The Guardian Assets Mutual Funds
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Index funds
A smarter way to invest in the whole market.
Rather than trying to pick individual stocks, index funds offer broad market exposure, low costs, and long-term growth potential. It’s a simple, efficient way to invest in dozens or even hundreds of companies at once — ideal for investors who value stability, diversification, and minimal management fees.
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Actively managed funds
Expert strategy. Hands-on decisions. Targeted performance.
Our experienced investment team carefully selects and monitors actively managed funds to help clients capture market opportunities and respond to changing conditions.
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Target retirement funds
Invest today for the future you want tomorrow.
Our target retirement funds are built for simplicity and peace of mind. Just choose a fund that aligns with your expected retirement year, and we’ll handle the rest — from diversification to rebalancing.
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ESG funds
Invest with purpose. Grow with principles.
We offer ESG-focused investment options that prioritize sustainability, ethical business practices, and responsible leadership — while still aiming for competitive returns.








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